Serves as a thought leader on industry-focused sales within Microsoft and as the Industry subject matter expert in digital transformation account planning. Acts as an industry advisor to executive-level business decision makers. Identifies business needs and customer readiness to land value propositions. Provides guidance from an industry perspective during early stages of opportunity engagements. Engages with senior decision makers to nurture new business opportunities. Initiates conversations with strategic customers to bring innovative ideas that showcase the need for strategic change. Determines root cause of customer problems, removes blockers, and establishes recovery action plan. Generates demand through industry presentations and events. Proactively seeks additional training, including information that adds to the understanding of customers' businesses, and shares it with team members. Serves as industry communicator to translate industry knowledge for the account management team. Collaborates with partners to identify future requirements and connect the partner ecosystems in efforts to scale business results. Extends relationships with peers and senior team members across solution areas. Proactively builds knowledge of Microsoft and industry solutions and capabilities.