Engages with and reaches out to customers proactively and independently. Uses knowledge of customer context, solution or portfolio expertise, and technical and industry knowledge to build credibility with customers. Leads and ensures technical wins for core and adjacent technologies by leading technical discussions with customers and establishing rules of engagement. Leverages foundational knowledge of resources. Engages in partner sell-with scenarios by acting as liaison between the partner and team and facilitating partner resources and processes throughout the course of the project. Supports partner technical capacity by identifying skill and resource gaps and providing feedback to internal teams. Captures core competitive knowledge and delivers back to product and engineering teams to enhance team capabilities and develop compete strategies for assigned customers. Provides strategic, technical, and partner input based on Microsoft capability at the account level to contribute to strategy development, leveraging partner, competitor, or open-source knowledge.