Introduction to UK Channel Team 

The UK Channel Team manages the top Scale Solution Providers (SSPs), Local System Integrators (SIs), Managed Service Providers (MSPs), Value Added Resellers (VARs) and Indirect Partners that service and support a broad range of Microsoft’s UK based customers, from big Enterprise down to small start-ups.  

Our mission is to guide Channel Partners to create profitable Microsoft AI businesses, whilst supporting their existing revenue streams. We do that by acting as consultants to leaders within our partners, helping them to maximise the opportunity for growth.   

The Channel Team is highly collaborative in nature and thrives when partners win with Microsoft technologies. Ultimately, it's the relationships we build with Partners that inspires us. These partnerships are built on trust, mutual respect, and a shared vision for the future. Together, we are not just achieving business goals; we are creating a legacy of innovation and excellence that will shape the industry and society for years to come.